Blogs

Samuel B Everett, APR

Sam is an accomplished marketing professional with a full range of corporate and agency strategic marketing and communications experiences. He has been in the
roofing industry for over 35 years, having worked with several manufacturers of commercial roofing products, including OMG Roofing Products most recently. During his
career, Sam has helped to launch and market several significant industry developments including the first TPO membrane in the U.S., as well as the popular RhinoBond
Induction System. He has written extensively in the roofing industry, and is currently the owner of SE Marketing, LLC., of Wilbraham, Mass. Sam holds a bachelor’s degree in mass communication from Boston University, and an Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA).

How Slate Roofing Protects Against Hail and Storm Damage: What Homeowners Need to Know

By Samuel B Everett, APR Jun 11th, 2025

It may be counterintuitive to worry about hail damaging a slate roof. After all, anyone who has ever thrown an ice ball at a rock wall knows that the wall remains perfectly intact, while the ice ball shatters to smithereens. But when Mother Nature starts hurling two-inch diameter hailstones from the heavens onto your slate roof, stuff gets real in a hurry.

Shadyside Church Chooses Unfading Black Slate Roof

By Samuel B Everett, APR Apr 3rd, 2025

Listed on the National Register of Historic Places, the Shadyside Presbyterian Church in Pittsburgh, PA., was built in 1890. This remarkable building features a large central ‘lantern tower’ steeple that forms the center of a Greek cross with four arms, each topped with high sloped roofs.

Samuel B Everett, APR

How Slate Roofing Protects Against Hail and Storm Damage: What Homeowners Need to Know

Shadyside Church Chooses Unfading Black Slate Roof

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