Blogs

Samuel B Everett, APR

Sam is an accomplished marketing professional with a full range of corporate and agency strategic marketing and communications experiences. He has been in the
roofing industry for over 35 years, having worked with several manufacturers of commercial roofing products, including OMG Roofing Products most recently. During his
career, Sam has helped to launch and market several significant industry developments including the first TPO membrane in the U.S., as well as the popular RhinoBond
Induction System. He has written extensively in the roofing industry, and is currently the owner of SE Marketing, LLC., of Mount Vernon, Washington. Sam holds a bachelor’s degree in mass communication from Boston University, and an Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA).

Built to Last: How Ludowici Tiles Have Protected Parkwood Estate for a Century

By Samuel B Everett, APR Jul 7th, 2026

Very few products manufactured today are expected to last 100 years or more. Ludowici Clay Roof Tile is one of them. In 1916, architects Darling and Pearson of Toronto, designed what would become the famed Parkwood Estate in Oshawa, Ontario, in the Classic Revival style. The 15,000 square foot, 55-room home was commissioned by Robert Samuel McLaughlin, founder of General Motors of Canada.

Historic Coppley Building Protected by a Natural North Country Slate Roof!

By Samuel B Everett, APR Jun 16th, 2026

For the past 5 years, the 167-year-old pair of attached buildings on the corner of York Boulevard and MacNab Street in downtown Hamilton sat empty. The 100,000 square foot complex includes a pre-confederation stone building, originally built in 1856 by Scottish stonemasons, and a red-brick structure next-door.

It’s Spring and Time to Check on Your Slate Roof!

By Samuel B Everett, APR May 19th, 2026

It’s Spring! The warm weather has finally arrived, and you’ve managed to make it through another long cold winter. And with the warm weather, there’s plenty to do around the house and yard. One often neglected Spring chore is to check your slate roof.

Back on Track: The $1.1 Million Resurrection of Aberdeen’s B&O Station

By Samuel B Everett, APR May 4th, 2026

The Aberdeen B&O Train Station in Aberdeen, Maryland, was opened in 1886. The station was designed by Victorian-era architect Frank Furness in the Queen Anne style, featuring a slate roof, brick-and-cedar-shake exterior and a distinctive bulb-shaped chimney. The station wasn’t just for show.

2025 ‘Slated for Excellence Project of the Year Awards’ Winners Announced!

By Samuel B Everett, APR Mar 24th, 2026

To recognize and celebrate outstanding craftsmanship, innovation and design for slate roofing projects, North Country Slate (NCS) has established the ‘Slated for Excellence Project of the Year Awards.

Ladies’ Golf Club of Toronto Selects Ludowici Roof Tiles for Its Historic...

By Samuel B Everett, APR Jan 27th, 2026

Ladies’ Golf Club of Toronto was founded in 1924 by professional golfer Ada Mackenzie and remains the only all-female golf club in North America. The club has a rich history and recently underwent a major renovation of its 100-year-old clubhouse.

Unfading Black Roofing Slate Tiles Add Beauty to Historic Cabbagetown Homes

By Samuel B Everett, APR Jan 6th, 2026

Alpha Avenue in central Toronto is in a neighborhood known as Cabbagetown. The neighborhood is unique in that it is part of the largest continuous area of preserved Victorian housing in North America, according to the Cabbagetown Preservation Association (CPA).

North Country Slate Chosen for Restoration of Iconic Hudson-Athens Lighthouse

By Samuel B Everett, APR Nov 5th, 2025

Located in the middle of the Hudson River, just 100 miles from New York City, the Hudson-Athens Lighthouse has warned boaters and mariners about the mud flats and sandbars in the area since it was first commissioned in 1874. The lighthouse, which was originally one of more than a dozen on the Hudson River, is one of only seven remaining.

How Slate Roofing Protects Against Hail and Storm Damage: What Homeowners Need...

By Samuel B Everett, APR Jun 11th, 2025

It may be counterintuitive to worry about hail damaging a slate roof. After all, anyone who has ever thrown an ice ball at a rock wall knows that the wall remains perfectly intact, while the ice ball shatters to smithereens.

Samuel B Everett, APR

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